You are cordially invited to BEAT360,
a space of new inspiration and heartfelt resonance.
Based on its “A Different Beat” brand essence, Kia Motors has dedicated itself to enriching the lives of our customers with creative ideas
and ceaseless challenges. BEAT360 is Kia’s first brand experience space that encapsulates its brand philosophy.
It aims to provide customers with marvelous imagination and inspiration through artistically designed motor exhibitions, diverse branded content and cultural events.
Kia hopes that you will find your own BEAT at BEAT360, where the three unique spaces – Café, Garden and Salon
– come together to provide an omnidirectional experience.
The brand identity of Kia Motors is expressed through rhythmical flows and dynamic beats using 16,353 modules.
A variety of cultural events along
with a premium tea experience
to inspire those who appreciate the arts
A space for those who enjoy occasional
moments of relaxation and feel the breeze
in a terrace with beautiful birch trees
A stylish lounge space where you can
listen to modern jazz, experience Kia’s
vision for future mobility, and get professional
automobile advice in the Car Counseling Zone
The ‘Docents’ of BEAT360 will help you to find your own beat.
A docent, meaning a professional guide in a cultural space,
will make your experience more pleasurable and informative with his
or her expert knowledge of the Kia brand and products.