BEAT360 STORY

You are cordially invited to BEAT360,
a space of new inspiration and heartfelt resonance.

BEAT360

Based on its “A Different Beat” brand essence, Kia Motors has dedicated itself to enriching the lives of our customers with creative ideas
and ceaseless challenges. BEAT360 is Kia’s first brand experience space that encapsulates its brand philosophy.
It aims to provide customers with marvelous imagination and inspiration through artistically designed motor exhibitions, diverse branded content and cultural events.
Kia hopes that you will find your own BEAT at BEAT360, where the three unique spaces – Café, Garden and Salon
– come together to provide an omnidirectional experience.

ABOUT THE DESIGN

The brand identity of Kia Motors is expressed through rhythmical flows and dynamic beats using 16,353 modules.

EXTERIOR
The BEAT that flows like air
Inspiration was drawn from the flow of air across the body
of a moving vehicle. The exterior consists of unique,
stereoscopic patterns made of 7,553 modules and was designed
to elicit various moods based on the viewing angle and time.
INTERIOR
The BEAT that resonates
through space
Inspiration came from the BEAT that moves vibrantly
as displayed by an audio equalizer. The monument
that consists of 8,800 modules connects the three themed
spaces of BEAT360 to symbolize the harmony
and coexistence of lives that are unique in their own right.

ABOUT THE SPACE

TRENDY & ARTISTIC SPACE CAFE

A variety of cultural events along
with a premium tea experience
to inspire those who appreciate the arts

A Trendy and Artistic
Cultural Space
HEALING SPACE GARDEN

A space for those who enjoy occasional
moments of relaxation and feel the breeze
in a terrace with beautiful birch trees

An Urban Healing Space
in One with Nature
PREMIUM LOUNGE SALON

A stylish lounge space where you can
listen to modern jazz, experience Kia’s
vision for future mobility, and get professional
automobile advice in the Car Counseling Zone

A Premium Lifestyle Lounge

ABOUT DOCENT

brand storyteller
Docent, The Brand Storyteller

The ‘Docents’ of BEAT360 will help you to find your own beat.
A docent, meaning a professional guide in a cultural space,
will make your experience more pleasurable and informative with his
or her expert knowledge of the Kia brand and products.

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